THE ROB HAYES

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Posts

January 16, 11:50 PM

Because of my love of all taxidermy non-animal heads, I find this quite awesome.
Dishes by Jean-Francois De Witte

(via szymon)

January 06, 09:31 PM

Batman done in the style of Dr. Seuss. Awesome.

December 22, 03:18 AM

KLOC Pool/NHL look-alikes

December 14, 04:00 PM

New Sasha Baron Cohen movie. He plays Gaddafi, but less over-the-top and insane.

(via @dilemmayoung)

November 30, 10:19 PM

Slick little design/animation homage to Drive.

November 30, 10:18 PM

Amazing. What a great short film. Thanks to the Ministry for this find. Cheers.

(via @crossmyart)

November 23, 02:41 AM

@surajreddy:

Say Hello

The pitch for Say Hello, a project I worked on during Startup Weekend Toronto.

November 13, 11:29 PM

Time lapse video light show of Earth from the International Space Station.

October 26, 09:44 PM

New video. We were promised jetpacks - Human error. So very awesome.

October 26, 01:59 PM

NEW! The Black Keys - Lonely Boy

(via @EazyEY)

October 17, 05:10 PM

First of Chipotle’s short-films on sustainable, ethical farming. Willie Nelson covers Coldplay too..

October 05, 03:12 PM

Cameraman eats shit while filming Beltre’s homerun trot. Beltre points and laughs.

October 02, 10:12 PM

Two guys month long trip through Vietnam, in a beautiful five minute video

September 28, 08:39 PM

Lucha libra beer label designs. Very nice.

La cerveza de la lucha libre

(From yorokobumag)

September 20, 06:32 PM

Mongolian families and kids seeing pictures of themselves for the first time in their lives - read the description on the Vimeo page here, its a great story.

September 19, 09:34 PM
The Official James Reimer Sueduction GIF

September 12, 08:29 PM

EF - Live The Language - Paris from Albin Holmqvist on Vimeo.

EF - Live The Language - Vancouver from Albin Holmqvist on Vimeo.

And you can watch all the rest here. Yet again, makes me want to quit my job and travel the world.

August 26, 03:04 PM
After a decade, he has earned more than the love of fans. He also has the respect of his teammates. Roy Halladay gave him a signed jersey with a handwritten personal message before he left for the Phillies. While McDonald wouldn’t share the inscription, the gesture was noteworthy. Halladay expected perfection from everyone. That’s why he insisted McDonald play shortstop when he pitched.
(via destinypanics)
August 17, 03:45 PM

Ken Block dangles his car around Universal Studios’ sets. Awesomeeee

August 16, 04:41 PM

This makes me want to quit my job and travel the world.

Audio

the tumblr
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Profile

Rob Hayes
Digital Strategist at Rethink Communications
Marketing and Advertising | Toronto, Canada Area, CA

Summary

Digital, traditional, social media, analytics, and ping pong. Not in that order...

Experience

  • Jul 2010 - Present
    Strategist / Rethink Communications
    • As part of the strategic team, I am responsible for developing thinking around digital opportunities and utilities for brands like Molson, Kraft Foods and Bell Canada.
    • Develop holistic strategies for brands based on their stated business objectives, and identify opportunities to create innovative campaigns and tools that would help to achieve them.
    • Provide input on IA, user experience design and wireframing for all digital utilities built within the agency, working closely with the design and development teams to execute.
  • 2010 - 2010
    Planner / Crispin Porter + Bogusky
  • 2007 - Jul 2010
    Strategic Planner / zig Ideas
    • Created and implemented long-term integrated brand and campaign strategy, including all aspects, from brand communications to tactical execution for brands including AXE, Environmental Defence, and the World Wide Web Foundation.
    • Worked in a client-facing role on a day-to-day basis during the client briefing process, in new business pitches, and in building digital and traditional campaign strategy.
    • Oversaw creative teams throughout the production process, including the initial client briefing, creative brainstorming, content production, and digital development.
  • 2008 - 2009
    Analytics Coordinator / PUSH Interactive
    • Defined measurable strategic goals for each campaign, and ensured they could be tracked across websites, banners, mobile, email, video, search, and social media.
    • Organized and conducted digital and social media learning seminars for agency staff, clients, and partners, designed to establish a common understanding of the technologies used in the industry.
    • Designed the agency process for implementation, collection, and analysis of campaign analytics reports, presenting campaign results to numerous clients including Toshiba, Virgin Mobile, and the Ontario Government.
    • Able to make a lot of numbers make sense to as many people as possible.
    • Make badass Keynote presentations.
  • 2007 - 2008
    Content Manager / PUSH Interactive
    • Responsible for working directly with clients to define website and social media content strategies, establish editorial schedules, and produce media for the prescribed content plan.
    • Performed the day-to-day maintenance and content production on all clients’ web properties, including websites, Facebook, Twitter, Youtube and blogs, with an acute understanding of how to best engage an audience and build out content for each of these respective platforms.
    • Responsible for the continual auditing of all client properties, working closely with the editorial and development teams to provide ongoing content and user-experience enhancements.

Education

  • 2004 - 2007
    Wilfrid Laurier University
    HBa in English, Global Studies
  • 2006 - 2006
    Universiteit van Amsterdam
    Exchange in International School for Humanities and Social Sciences

Additional Information

Websites:
Personal Website, My Tumblr
Interests:
Hockey, internet, fantasy sports, adventure.
the linkedin

Not a social media expert, just a dude who grew up with the internet.

Working as a Digital Strategist at Rethink Toronto.

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