THE ROB HAYES

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Posts

April 28, 04:29 PM

North Korea celebrates the 100th birthday of Kim Il-Sung, the country’s founding father, “Great Leader,” and “eternal president.” Filmed by Patrik Wallner, whose skateboarding trip to the country was interrupted by the festivities. 

(via explore-blog)

April 25, 05:27 PM

Love these New Era team vs. team spots.

April 11, 03:54 AM

#MakeItCount Film. I bet this makes you want to travel the world…

(via @justinyvr)

April 11, 03:52 AM

An 8 year-old kid builds an arcade out of cardboard boxes. A flash mob shows up to play. This will put a smile on your face.

March 24, 12:38 AM

Nice little biking video. Makes me wish I was biking right now, not blogging. (stolen from @zachklein)

January 16, 11:50 PM

Because of my love of all taxidermy non-animal heads, I find this quite awesome.
Dishes by Jean-Francois De Witte

(via szymon)

January 06, 09:31 PM

Batman done in the style of Dr. Seuss. Awesome.

December 22, 03:18 AM

KLOC Pool/NHL look-alikes

December 14, 04:00 PM

New Sasha Baron Cohen movie. He plays Gaddafi, but less over-the-top and insane.

(via @dilemmayoung)

November 30, 10:19 PM

Slick little design/animation homage to Drive.

November 30, 10:18 PM

Amazing. What a great short film. Thanks to the Ministry for this find. Cheers.

(via @crossmyart)

November 23, 02:41 AM

@surajreddy:

Say Hello

The pitch for Say Hello, a project I worked on during Startup Weekend Toronto.

November 13, 11:29 PM

Time lapse video light show of Earth from the International Space Station.

October 26, 09:44 PM

New video. We were promised jetpacks - Human error. So very awesome.

October 26, 01:59 PM

NEW! The Black Keys - Lonely Boy

(via @EazyEY)

October 17, 05:10 PM

First of Chipotle’s short-films on sustainable, ethical farming. Willie Nelson covers Coldplay too..

October 05, 03:12 PM

Cameraman eats shit while filming Beltre’s homerun trot. Beltre points and laughs.

October 02, 10:12 PM

Two guys month long trip through Vietnam, in a beautiful five minute video

September 28, 08:39 PM

Lucha libra beer label designs. Very nice.

La cerveza de la lucha libre

(From yorokobumag)

September 20, 06:32 PM

Mongolian families and kids seeing pictures of themselves for the first time in their lives - read the description on the Vimeo page here, its a great story.

Audio

  • Slow Jam of the ‘Ode to Dickheads’. I sat down last night to write something legit. This happened instead. (via @therealPng) (Original by The Grand Spectacular)
    0 plays
  • Fake Problems - There are Times Rockin, folksy punk rock
    3 plays
  • The Gaslight Anthem - Miles Davis & the Cool The old-timey sounding punk rock your grandparents listened to
    1 plays
the tumblr
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Profile

Rob Hayes
Strategy and Customer Development at Freelance / Digital Strategy
Marketing and Advertising | Toronto, Canada Area, CA

Summary

Digital, traditional, social media, analytics, and ping pong. Not in that order...

Experience

  • May 2012 - Present
    Strategy and Customer Development / Freelance / Digital Strategy
  • Jul 2010 - Present
    Strategist / Rethink Communications
    • As part of the strategic team, I am responsible for developing thinking around digital opportunities and utilities for brands like Molson, Kraft Foods and Bell Canada. • Develop holistic strategies for brands based on their stated business objectives, and identify opportunities to create innovative campaigns and tools that would help to achieve them. • Provide input on IA, user experience design and wireframing for all digital utilities built within the agency, working closely with the design and development teams to execute.
  • 2010 - Present
    Planner / Crispin Porter + Bogusky
    My last day working at Zig is the day it became CP+B Canada. So, didn't really make to much of an impact there... But it sure looks good on my resume, doesn't it?
  • 2007 - Present
    Strategic Planner / zig Ideas
    • Created and implemented long-term integrated brand and campaign strategy, including all aspects, from brand communications to tactical execution for brands including AXE, Environmental Defence, and the World Wide Web Foundation. • Worked in a client-facing role on a day-to-day basis during the client briefing process, in new business pitches, and in building digital and traditional campaign strategy. • Oversaw creative teams throughout the production process, including the initial client briefing, creative brainstorming, content production, and digital development.
  • 2008 - Present
    Analytics Coordinator / PUSH Interactive
    • Defined measurable strategic goals for each campaign, and ensured they could be tracked across websites, banners, mobile, email, video, search, and social media. • Organized and conducted digital and social media learning seminars for agency staff, clients, and partners, designed to establish a common understanding of the technologies used in the industry. • Designed the agency process for implementation, collection, and analysis of campaign analytics reports, presenting campaign results to numerous clients including Toshiba, Virgin Mobile, and the Ontario Government. • Able to make a lot of numbers make sense to as many people as possible. • Make badass Keynote presentations.
  • 2007 - Present
    Content Manager / PUSH Interactive
    • Responsible for working directly with clients to define website and social media content strategies, establish editorial schedules, and produce media for the prescribed content plan. • Performed the day-to-day maintenance and content production on all clients’ web properties, including websites, Facebook, Twitter, Youtube and blogs, with an acute understanding of how to best engage an audience and build out content for each of these respective platforms. • Responsible for the continual auditing of all client properties, working closely with the editorial and development teams to provide ongoing content and user-experience enhancements.

Education

  • 2004 - 2007
    Wilfrid Laurier University
    HBa in English, Global Studies
  • 2006 - 2006
    Universiteit van Amsterdam
    Exchange in International School for Humanities and Social Sciences

Additional Information

Websites:
Personal Website, My Tumblr
Interests:
Hockey, internet, fantasy sports, adventure.
the linkedin

Not a social media expert, just a dude who grew up with the internet.

Working as a Digital Strategist at Rethink Toronto.

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