THE ROB HAYES
Updates
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@LMcNiv here you go http://t.co/A0usqaqNx1
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My parents looking cool on their wedding day. Now I know where I get it. http://t.co/9XFYPzHq8b
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Bo and @emilyjustinefan soaking in the sunshine today. http://t.co/B8jzv7rhk3
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Bo and chrshys crashing out post-lunch. http://t.co/KA7pckYhZY
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My guess…. Healey, Kipper, PJ Stock….or wildcard….Damien Cox
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The best part of this Rob Ford smoking crack cocaine video, is that a prominent hockey analyst is also implicated - http://t.co/mYAiW2A9Rd
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@CarmenChau Just for you! Thank you very much Ms. Chau
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@ShowRoss I got some new high-powered business followers, so I needed to do some impressing. Thanks buddy
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RT @TechCrunch: Singapore Telco SingTel To Invest $1.6B Over Next Three Years In Startups http://t.co/56Za4n1jy1 by @vickiho
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RT @teehanlax: Take a moment to read @ezyjules breakdown of the digital design/agency landscape http://t.co/7AvUOLqxaO
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My father exclusively uses 42 gallon garbage bags when warming up for races. 32 gallon bags just don't… http://t.co/nf5Z2ESIS8
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@jeff_macgregor @scottymacg @chrshys @jczizzle Digging the Streetlight, finally got a chance to spend time with it. Thanks for the heads up
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Mayor Ford shaking hands and eating babies. http://t.co/YIslVHKc4E
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With a dozen simple calls, the government can help your small business with its taxes! @heistmade http://t.co/R2j7JhgYlB
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RT @ChaseMit: I'm more surprised that Jason Collins openly plays for the Washington Wizards.
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When choosing a URL, make sure it doesn't look like www dot looking for the rapist dot com. http://t.co/P8q7j6ZzRy
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Team lunch at St Lawrence Market with @heistmade http://t.co/3A5aTUKHeI
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RT @HeistMade: Here's what we've been working on. The first of many releases to come. Check it and let us know what you think http://t.co/r…
Posts
A 3D modern roadrunner and wiley coyote, played as preroll on youtube. This makes me hate preroll a little less.
Killian Martin skateboarding short film. Beautifully shot and amazing riding in an old abandoned theme park.
Tiny Tap app turns moments into games for kids. Pretty cool. Video here.
North Korea celebrates the 100th birthday of Kim Il-Sung, the country’s founding father, “Great Leader,” and “eternal president.” Filmed by Patrik Wallner, whose skateboarding trip to the country was interrupted by the festivities.
(via explore-blog)
#MakeItCount Film. I bet this makes you want to travel the world…
(via @justinyvr)
An 8 year-old kid builds an arcade out of cardboard boxes. A flash mob shows up to play. This will put a smile on your face.
Nice little biking video. Makes me wish I was biking right now, not blogging. (stolen from @zachklein)
Because of my love of all taxidermy non-animal heads, I find this quite awesome.
Dishes by Jean-Francois De Witte
(via szymon)
New Sasha Baron Cohen movie. He plays Gaddafi, but less over-the-top and insane.
(via @dilemmayoung)
Amazing. What a great short film. Thanks to the Ministry for this find. Cheers.
(via @crossmyart)
Say Hello
The pitch for Say Hello, a project I worked on during Startup Weekend Toronto.
Audio
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Slow Jam of the ‘Ode to Dickheads’. I sat down last night to write something legit. This happened instead. (via @therealPng) (Original by The Grand Spectacular)0 plays
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Fake Problems - There are Times Rockin, folksy punk rock3 plays
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The Gaslight Anthem - Miles Davis & the Cool The old-timey sounding punk rock your grandparents listened to1 plays
Profile
Summary
Experience
- May 2012 - PresentPartner, Product Management Lead / HEIST Data + DesignHEIST is a data driven design company obsessed with making people's lives easier. I work with clients, design, development, content, and everyone else involved to take care of the organizational details, so the builders can focus on building.
- Jul 2010 - PresentStrategist / Rethink Communications• As part of the strategic team, I am responsible for developing thinking around digital opportunities and utilities for brands like Molson, Kraft Foods, Coast Capital Savings, Qriket and Bell Canada. • Develop holistic strategies for brands based on their stated business objectives, and identify opportunities to create innovative campaigns and tools that would help to achieve them. • Provide input on IA, user experience design and wireframing for all digital utilities built within the agency, working closely with the design and development teams to execute.
- 2010 - PresentPlanner / Crispin Porter + BoguskyMy last day working at Zig is the day it became CP+B Canada. So, didn't really make to much of an impact there... But it sure looks good on my resume, doesn't it?
- 2007 - PresentStrategic Planner / zig Ideas• Created and implemented long-term integrated brand and campaign strategy, including all aspects, from brand communications to tactical execution for brands including AXE, Environmental Defence, and the World Wide Web Foundation. • Worked in a client-facing role on a day-to-day basis during the client briefing process, in new business pitches, and in building digital and traditional campaign strategy. • Oversaw creative teams throughout the production process, including the initial client briefing, creative brainstorming, content production, and digital development.
- 2008 - PresentAnalytics Coordinator / PUSH Interactive• Defined measurable strategic goals for each campaign, and ensured they could be tracked across websites, banners, mobile, email, video, search, and social media. • Organized and conducted digital and social media learning seminars for agency staff, clients, and partners, designed to establish a common understanding of the technologies used in the industry. • Designed the agency process for implementation, collection, and analysis of campaign analytics reports, presenting campaign results to numerous clients including Toshiba, Virgin Mobile, and the Ontario Government. • Able to make a lot of numbers make sense to as many people as possible. • Make badass Keynote presentations.
- 2007 - PresentContent Manager / PUSH Interactive• Responsible for working directly with clients to define website and social media content strategies, establish editorial schedules, and produce media for the prescribed content plan. • Performed the day-to-day maintenance and content production on all clients’ web properties, including websites, Facebook, Twitter, Youtube and blogs, with an acute understanding of how to best engage an audience and build out content for each of these respective platforms. • Responsible for the continual auditing of all client properties, working closely with the editorial and development teams to provide ongoing content and user-experience enhancements.
Education
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2004 - 2007Wilfrid Laurier UniversityHBa in English, Global Studies
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2006 - 2006Universiteit van AmsterdamExchange in International School for Humanities and Social Sciences
Additional Information
Photos
Photos
Not a social media expert, just a dude who grew up with the internet.
Working as a Digital Strategist at Rethink Toronto.